A symbol far removed from any superstition

Contrary to popular belief, this fish is not a protective talisman and promises neither luck nor smooth traffic flow (even if we wish!). Its main purpose is to send a simple message: “I wish to drive respectfully and remain true to certain positive values.”
This distinction is important: it is neither proselytizing nor a message imposed on others, but a gentle and personal expression of one’s beliefs. Indeed, it is this discretion that contributes to its popularity.
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